Cover Letter
For more than a decade, I've helped organizations turn product strategy into scalable technology solutions. My experience spans Salesforce, Marketing Cloud, enterprise CRM, Agile delivery, UX, and digital platforms supporting sales and customer engagement at scale.
I enjoy building high-performing teams just as much as building great products, creating simple, people-first ways of working that help teams collaborate, grow, and consistently deliver their best.
Today, I drive roadmap execution for a field sales organization that supports more than 6,500 locations serving millions of customers worldwide. Outside of work, you'll usually find me planning my next trip (I've visited six continents), creating new DJ mixes, or learning new technologies to keep growing as a leader in an ever-changing industry.
— Brandon (Chad) Austin · Atlanta, GA · [email protected]
Professional Summary
Director-level product and technology leader with 10+ years delivering enterprise software platforms across CRM, field sales, and digital engagement ecosystems. Proven in Salesforce, roadmapping, full-stack delivery, and cross-functional team leadership,
with hands-on experience turning strategy into scalable outcomes. Product School Product Management and Product Operations certified.
Professional Experience
Owner and Product Lead
Pixel and Purpose Studios
2023 – Present
- Lead end-to-end full-stack engineering across web products, APIs, and cloud-deployed application services.
- Define system architecture, integration patterns, and delivery standards from discovery through production support.
- Established automated testing strategy across unit, integration, and regression layers to improve release confidence and velocity.
- Direct client-facing technology strategy, balancing product roadmap decisions with scalability, maintainability, and business outcomes.
Product Manager, Sales and Marketing Domains
Genuine Parts Company
2022 – Present
- Lead product strategy and roadmap execution across Salesforce and proprietary platforms for the field sales organization supporting 6,500+ locations.
- Partner with business stakeholders and delivery teams to launch Salesforce capabilities and internally built platforms supporting sales and marketing domains.
- Work across business and engineering teams to define identity management patterns and enforce secure authentication models across integrated platforms.
- Align technology and process objectives across teams to improve execution quality and accelerate delivery outcomes.
- Drive initiatives in the sales domain with a projected $25M revenue impact through platform and workflow modernization.
- Serve as product lead for Customer and Analytics domain work to ensure dependent initiatives are delivered with quality and consistency.
Solution Strategist, Enterprise Platform Delivery
Berkshire Hathaway Home Services
2021 – 2022
- Managed Salesforce Sales Cloud and Experience Cloud initiatives supporting a 50,000+ agent network across B2B CRM and digital workflow programs.
- Partnered with platform and security stakeholders to implement identity management controls and secure authentication models for agent and partner access.
- Significantly improved engagement through personalization and workflow automation, setting a new standard for external communications.
- Expanded CRM capabilities into non-sales and non-marketing domain platforms through integrated workflows.
- Owned roadmap and requirements definition across multiple domains and cross-functional teams.
Senior Product Manager, Enterprise Engagement Platforms
Cox Automotive
2017 – 2021
- Drove enterprise lead capture and conversion strategy across 22+ brands, aligning product investments to measurable pipeline and revenue outcomes.
- Led delivery of custom Salesforce Sales Cloud applications for field sales teams to capture and distribute leads in a multi-tenant CRM environment.
- Partnered with sales, engineering, and business stakeholders on prioritization, release planning, and execution across multi-brand initiatives.
- Led trade show and field-sales enablement programs for 5 years across multiple U.S. cities, optimizing lead capture and follow-up workflows.
Technology Product Manager
Manheim (Cox Automotive)
2014 – 2017
- Built and implemented marketing automation strategy for Ready Logistics to improve customer engagement and conversion.
- Led the website rebuild and online payment experience, driving $1M+ in collected payments in under 30 days and reducing collection time from 3-5 days to under 24 hours.
- Organized tactical implementation for a nationwide rollout across 60+ auction locations integrating Ready Logistics delivery services.
- Orchestrated cross-functional execution across product, operations, and field teams to modernize logistics workflows and accelerate service adoption.
